Moving Bikes. Empowering Community.
Revitalizing Mobility
Optimizing Citibike for a Sustainable and Resilient Urban Future
Optimizing Citibike for a Sustainable and Resilient Urban Future
In New York City, bike users often experience frustration due to inconsistent bike availability, especially during peak hours. This inefficiency:
Decreases ridership
Lowers Users Trust
Undermines sustainable transport goals
Fails to employ a valuable underutilized workforce
Push The Herd exists to bridge this critical gap - for the system, the people, and the planet.
Push The Herd is a New York–based initiative (operating as a nonprofit or potentially a B‑Corp) focused on optimizing Citi Bike service through smarter, data-driven rebalancing. The goal? To ensure bikes are available when and where people need them, especially during peak hours, improving user trust and fostering sustainable transportation.
IHow we Sustain?
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Smarter Rebalancing
We use real-time data analytics to predict demand and strategically reposition bikes.
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Employment Opportunities
Employ underemployed works for bike distribution, offering stable jobs and promoting economic equity.
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Better Experience
Improve the reliability of the bike share system to reduce user frustration, boost ridership, and support sustainable urban transportation.
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Sustainable Operation
Operate as Non profit or B-Corp, funding activities through partnerships with bike-sharing operators, municipalities, and grants to reinvest in community impact.
“Behind every bike we place is a person given a chance a normal employee, an underemployed New Yorker finding purpose. Our work proves that a smarter city is also a more compassionate one.”
